Liminal
A home-fragrance brand that transforms moments of emotional transition into intimate sensory rituals.
Brand strategy, naming, visual identity, product concept, packaging direction, audience development and art direction.
The Challenge
In a hyper-connected world, moments of pause and personal ritual have become increasingly rare. Daily life leaves little space to process emotional transitions.
The Idea
Liminal is a home-fragrance brand inspired by the suspended space between one state and another. It transforms transition into a sensory experience shaped by scent, material and ritual.
The Object
An asymmetrical ceramic candle made from hand-finished stoneware and traced by a molten pearlescent flow.
Its irregular form rejects industrial symmetry in favor of organic growth.
The Cocoon
The candle is protected by a cocoon of compressed botanical fibers, finished with delicate leaf impressions.
The packaging prioritizes tactility and ritual, making the act of opening feel fragile, intimate and precious.
The Audience
Liminal is created for introspective individuals who treat their surroundings as emotional spaces. People drawn to considered objects, subtle fragrance and small rituals of reflection, memory and renewal.
The Olfactory World
Green and damp atmospheres, skin, paper, quiet warmth and seasonal botanical notes create fragrances that feel grounding rather than decorative.
The Visual Language
Desaturated botanical green, pale blue, plaster, earth and pearlescent light form a visual identity that appears suspended between the natural and the otherworldly.
